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INSTRUCTIONS

Exam Instructions

Welcome, Candidate

📌 Exam: —

⏱ Duration: 60 Minutes

📝 Questions: 5 paragraph-answer questions based on a business case study

📊 Format: Read the case study carefully, then write your answers in the provided text areas


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  • Write complete, well-structured paragraphs
  • All 5 questions must be attempted

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Candidate: —
60:00

📋 Business Case Study — Read Carefully

Background: Meridian Logistics Pvt. Ltd. is a mid-sized freight and supply chain company operating across 12 states in India. Founded in 2008, the company handles over 4,000 shipments per month for clients in retail, pharma, and manufacturing sectors. Despite strong revenue growth (₹180 Cr in FY2023), the company is facing operational inefficiencies, rising costs, and customer complaints.

Current Situation: The Operations Director has submitted a report identifying critical bottlenecks. Key issues include a 23% delay rate in last-mile delivery, a warehouse utilization rate of only 61%, and a customer satisfaction score (CSAT) that dropped from 78 to 64 over the past year. The HR department has also flagged a 34% annual staff turnover rate among delivery personnel.

Metric FY2022 FY2023 Target FY2024
Revenue (₹ Cr)142180220
On-Time Delivery %84%77%92%
Warehouse Utilization70%61%85%
CSAT Score786482
Staff Turnover (Delivery)22%34%<15%
Operating Cost (₹ Cr)98131140

Proposed Initiative: The CEO has proposed a Digital Transformation Roadmap involving GPS-based fleet tracking, an AI-powered route optimization system, a new Warehouse Management System (WMS), and a revised incentive structure for delivery staff. The estimated investment is ₹22 Cr over 18 months.

Stakeholder Concern: The CFO has raised concerns about the ROI timeline, the Board wants assurance on risk mitigation, and the HR Head wants clarity on how the technology changes will affect the workforce. The Operations Director supports the initiative but needs a phased rollout plan.

Answer all 5 questions below

QUESTION 1
Analyse the key operational challenges faced by Meridian Logistics in FY2023. Using data from the case study, identify the three most critical problems and explain their interdependencies.
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QUESTION 2
Evaluate the proposed Digital Transformation Roadmap. Do you think the ₹22 Cr investment is justified? Present a structured ROI argument addressing the CFO's concern, using specific metrics from the case.
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QUESTION 3
Propose a phased rollout plan for the Digital Transformation initiative that would satisfy the Operations Director. Your plan should cover at least 3 phases with timelines, priorities, and measurable milestones.
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QUESTION 4
The staff turnover rate among delivery personnel has risen sharply to 34%. As an HR Consultant, what strategy would you recommend to reduce this to below 15%? Address the role of the new incentive structure and technology adoption in your answer.
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QUESTION 5
Identify and assess the top three risks associated with the proposed transformation. For each risk, propose a specific mitigation strategy that would satisfy the Board's concern about risk management.
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